A person mining for light bulbs - the bulbs represent ideas, and show the benefits of improv training for innovation
A board table with a manager rejecting an idea. People look afraid. This image is to showcase the benefit of improv training for communication and agreeability.
A person taking risks with a supportive team, an image showcasing improv training benefits

Creating

Comedy

Content

Two people with flowing ideas, while a person struggles alone - showing the benefits of Improv training for businesses

At The Free Association, we use our in-depth knowledge, experience and our theory of comedy to teach our students & performers to ‘find the funny’, and once they’ve found it - we teach them what to do with it.

After years of fortifying these good habits - we thought we’d share them with you.

In this new, 5 session course, originally created for Netflix, we will explore how we find comedy in the moment. Together, we will explore a series of practical exercises and lessons that gradually build a repeatable blueprint for generating scripted comedy content - all inspired by what we have available to us, in the moment.

You will leave the course with one original comedy sketch, will have generated a huge amount of comedy premises, and have a wider understand of the fundamentals or written comedy, and how you can apply this to content creation.

The class is not about being funny and you won’t be put on the spot. All we ask is that you commit to listening, being present, giving the exercises a go and engaging with our philosophies, principles, and lessons from years of working with actors, writers and audiences.

‘‘It feels like you've really got the whole thing down to a science… as soul-crushing and comedy-killing as that may make you feel (sorry).”

- Netflix Animator

Workshop Length: 5 x 2hr sessions | Workshop Type: Virtual or In-Person | Number: 14 People

We Will Work On

Learning the fundamentals - Comedic premise, point of view and audience expectations.

Finding the Funny - Exploring a premise, and how we use what we know to create a comedic idea.

Playing an idea for content - Heightening, grounding, repeating, resting.

Ending, repeating and editing comedy.

How the ‘Comedy Moments’ blueprint can be applied to any given situation

 ⭑This Workshop Is Available for Online and In-Person Delivery ⭑

An image of Improv training courses happening online, this time from a business training approach
Business Improv training happening in person with a team on stage

What We Do

Our improv workshops offer a unique, experiential approach to professional development that goes beyond traditional training methods.

The power of improv lies in its ability to make learning stick. Our ‘show - don’t tell’ style means the lessons become more than theoretical—they're felt, experienced, and remembered. This approach not only helps break down silos and build stronger connections but also encourages a growth mindset that translates directly to the workplace.

With expert facilitators guiding the way, each session is tailored to your team's specific goals, ensuring practical takeaways that can be immediately applied in everyday business interactions.

Experiential ✔ Memorable ✔ Effective ✔

See What the Kraft Heinz team had to say…